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Pantene Recruits Queen Latifah

The current CoverGirl spokesperson is now the new face of Pantene

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By: Jamie Matusow

Editor-in-Chief

Award-winning actress and singer Queen Latifah, currently CoverGirl’s spokesperson, has been recruited by another P&G Beauty brand – Pantene.

Pantene is partnering with Queen Latifah to promote its Truly Relaxed and Truly Natural collections. The celeb will appear in the brand’s marketing campaign, including TV and print advertising, in-store displays, digital, social media and public relations campaigns, beginning in September 2013.

Latifah also has her own cosmetic line with CoverGirl – the Queen Collection, and is set to debut her new talk show, The Queen Latifah Show, in September 2013.

Kevin Crociata, marketing director of North American Hair Care, P&G, commented:

Queen Latifah not only exudes inner and outer beauty, but she is a brilliant business woman who shines in every aspect of her work,” says “We believe her strong, playful personality and passion for life resonates with women. Her honest and approachable attitude makes her a perfect addition to the Pantene family. Women really listen to her, her opinion matters.”

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